Our Journey
A decade of digital transformation impact.
Built on Digital Foundations
Smorboll was founded as a digital content transformation studio, helping global clients from various industries such as F&B and education to convert static decks, and service brochures into interactive, mobile-friendly formats that were engaging and easy to use.
“From paper to pixels — that’s how it began”
Certified to Guide Transformation
We became Certified Management Consultants (SCMC), reinforcing our commitment to guiding businesses through their digital journey. This equipped us to provide structured advisory services aligned with grant compliance, helping smaller Enterprises modernise and transform.
“We brought structure, not just style — and helped clients secure support.”
Capability-Building at Scale
As project scopes grew, so did our capabilities. We built complex web apps and customer portals, while mentoring client’s teams in multiple markets. We created our Digital Marketing and User Experience (DME) Framework, spanning UX, engineering, and transformation strategy.
“We don’t just implement — we empower.”
Regional Growth & SEA Focus
Smorboll’s success led to our regional expansion across Malaysia, Indonesia, Vietnam, and the Philippines. We supported market entry and provided in-market expertise for different clients from a multitude of industries as a key growth enabler.
“We helped clients break borders — with local relevance.”
Bridging the Future with AI
Smorboll is now focused on future tech enablement, embedding AI practices into our digital solutions. We are also building product offerings that help SMEs in the region access enterprise-level, AI-supported initiatives, aimed at helping them overcome their unique business needs and emerging tech.
“We make AI practical — transforming how SMEs think, work, and scale.”
End-to-End Digital Partner for SMEs
Evolving from a transformation studio to a full-fledged tech partner delivering transformation across strategy, systems, marketing, and organisation. We pride ourselves on the capability to bring it all together to deliver on a business’ vision. We continue to shape the next generation of SME success stories.
“We’re not just your vendor, we’re your capability partner.”